Veteran CPG Executive Takes the Helm at Mid America Pet Food, Poised to Drive Continued Growth
Mid America Pet Food, the manufacturer of premium pet food brands including VICTOR Super Premium Pet Food, Nature's Logic®, and Eagle Mountain Pet Food, has appointed industry veteran Jeff Caswell as its new Chief Executive Officer, effective July 9. Caswell, who brings a wealth of consumer-packaged goods (CPG) experience, is set to lead the company through its next phase of growth, building on the strong foundation laid by outgoing interim CEO Mark Schiller.
Unlocking the Potential of Premium Pet Nutrition
Seasoned Leader Joins the Mid America Pet Food Team
Jeff Caswell's appointment as the new CEO of Mid America Pet Food is a strategic move that leverages his extensive experience in the CPG industry. Prior to joining Mid America, Caswell served as the CEO and board member of Sabrosura Foods, where he demonstrated his ability to drive growth and cultivate strong customer relationships. His previous roles at industry giants like General Mills, Tyson Foods, Hillshire Brands, and Conagra Brands have equipped him with a deep understanding of the CPG landscape and the skills necessary to lead a company like Mid America Pet Food to new heights.
Strengthening the Foundation for Continued Growth
Under Caswell's leadership, Mid America Pet Food is poised to capitalize on its strong team, outstanding growth potential, and unwavering commitment to premium quality pet nutrition. The company has invested heavily in its team and manufacturing facilities, including a million investment in its newest location in Mount Pleasant, Texas. This strategic investment has laid the groundwork for Mid America Pet Food to continue its trajectory of growth and innovation, positioning the company to better serve its customers and their beloved pets.
Fostering a Customer-Centric Approach
Caswell's deep understanding of the special connection between pet owners and their furry companions is a key asset that will drive Mid America Pet Food's success. He recognizes the importance of providing pet owners with high-quality, nutritious products that help strengthen the bond between humans and their pets. By prioritizing customer satisfaction and delivering exceptional products, Caswell aims to solidify Mid America Pet Food's position as a trusted partner in the premium pet food market.
Navigating the Evolving Pet Food Landscape
The pet food industry is constantly evolving, with changing consumer preferences, emerging trends, and increasing demand for premium, natural, and sustainable products. Caswell's proven track record of accelerating brand growth while maintaining a strong commitment to quality and customer service positions him well to lead Mid America Pet Food through this dynamic landscape. His expertise in driving innovation and adapting to market shifts will be crucial in ensuring the company's continued success and the delivery of exceptional value to its customers.
Fostering a Collaborative and Innovative Culture
Caswell's leadership style is characterized by his ability to cultivate a strong company culture that empowers employees and fosters collaboration. By leveraging the expertise and dedication of the Mid America Pet Food team, Caswell aims to drive innovation, enhance operational efficiency, and further strengthen the company's position as a leader in the premium pet food market. His commitment to continuous improvement and his willingness to embrace new ideas will be instrumental in propelling Mid America Pet Food forward.
